Buick-GMC chief Duncan Aldred believes that the campaign that's been running since March just might be starting to do something that a lineup of handsome sheet metal could not: transform Buick's old-fogey image.![](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_tUP-JbLF0G9DeSpx8GMDsF_ufHClZKTI-MakwqJRHVyJsU1ioNEfu1gOA8Q24xxvNMLlzQLnU6mWW0tCmnnXhZhAEh5NmdvUf9fLb8SWa0i4pRw67ilux2YYNXEzjPM99LUXbyVQ=s0-d)
![](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_tBeNZLwaxZgTeCMh7B1LgMzeYzo0TgpraY7f_rw-qILcvtDXIwgL43PYKzzXmplQW1EYLO_7FQV-heJ4LFWOyLNJqijW4FqjAnSTIsUb4C7Qn-gCXIf5d0D17zghSXrYiH0u30=s0-d)
from Improv Traffic School Blog http://feedproxy.google.com/~r/improvtrafficschool/~3/GflycII9bDg/the-marketing-move-behind-buicks-big-year
from Improv Traffic School Blog http://feedproxy.google.com/~r/improvtrafficschool/~3/GflycII9bDg/the-marketing-move-behind-buicks-big-year