Uwe Ellinghaus doesn't like to see Cadillac explicitly comparing itself to German luxury competitors in its ads. But he's determined to see Cadillac adopt the marketing strategies used by those rivals, including his former employer, BMW.
from Improv Traffic School Blog http://feedproxy.google.com/~r/improvtrafficschool/~3/3PLXwXaScm0/cadillac-to-chart-new-brand-course-in-n-y
from Improv Traffic School Blog http://feedproxy.google.com/~r/improvtrafficschool/~3/3PLXwXaScm0/cadillac-to-chart-new-brand-course-in-n-y
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